Capitalists must keep Price above Cost to collect Profit to pay their investors.
This unnatural arrangement is held in place through artificial scarcities and destruction of various kinds, and is also the reason Capitalist seek continuous Growth.
Users who co-own Sources can accept Product as their ROI, so do not sell the Product except when there is Surplus Product.
In that case, they only need to collect the Costs of Production to cover what they already committed.
But, since the latecomer is at a disadvantage, the Consumers+Owners are usually able to charge a Price above Cost (they collect Profit).
But since none of the Investors expect Profit to be treated as a reward, we are free to redirect that value as a growth vector - investing it *for* the latecoming user toward increasing production - with that ownership finally vesting back to that payer - so the control of that growth is auto-distributed to those who pay for it.
Rewarding Risk with Product eliminates exchange.
The Product is not sold because the user owns it already!